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Digital Marketing & Entrepreneurship
A 10-month hands-on Ascend Career Track available exclusively for students enrolled in the Ascend Certificate Program for 0-15 credits.
Build Foundational Skills & Experience in Digital Marketing
In this track, students can expect to learn not only the core foundations of how modern digital marketing works and which channels they must master, they’ll also build sound understanding around how to sell these newfound skills as a service. The coursework will include practical, right-now examples from the instructor’s actual clients, as well as great opportunities to rapidly take learning into real world application.
What Will Students Learn in this Track?
A Foundation in Modern Digital Marketing
Introduction to the 5A Funnel – Awareness, Attraction, Acquisition, Activation, Advocacy
Conducting Market Research
Competitive Set, Mining the Market, Secret Shopping, SWOT Analysis
Understanding Branding, Messaging, and Positioning
What are they? How do we use them?
Copywriting 101: Writing to Sell, Not Just to Say
Writing to sell, not just to say.
Organic and Paid Social Media Advertising
The Core Awareness Channel and the Core Acquisition Channel
Email Marketing
The Core Activation Channel
Forming a Strategic Plan
Split testing mindset and analyzing data and insights to develop an informed plan of action.
Rhythms, Rituals, and Reporting
Learning and implementing industry best practices.
Launch
Standing up your very own Digital Marketing business
Who is Herald?
“Write the vision and make it plain so that the herald can run with it.” – Habakkuk 2:2
Founded by Trey Sheneman with Habakkuk 2:2 as his guide, Herald exists to be a leading branding and strategy design firm for mission-minded brands.
Herald believes that when creative storytelling intersects with a firm foundation rooted in a sacred calling, extraordinary things can happen.
Herald’s goal is to help entrepreneurs unleash the full potential of their vision, turning it into reality with an unwavering focus on growth and performance.
Meet Your Instructor, Trey Sheneman
Request More Information
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TREY SHENEMAN is founder and CEO of Herald – a growth advisory firm for mission-minded brands. Over the last 15 years, Trey has led growth for several public figure brands like John Maxwell and Dave Ramsey, and national and international products ranging from the professional services arena all the way through to software and e-commerce. He has personally directed nearly $30M in advertising spend during that period and led teams producing nearly of $500M in revenue. He currently lives in Franklin, TN with his wife and two children. His greatest mission to love God, serve others, and help Faith-driven leaders understand how to unlock their God-sized potential.
Enroll in the Digital Marketing & Entreprenuership Track
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